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Question 1:
When working with a customer on their data scoping project, which three are high-impact topics to discuss? (Choose three.)
A. Granularity of taxonomy categories
B. Offline file structure and content
C. Exact number of users that will be classified into each category
D. Total volume of categories that they anticipate in their taxonomy
Correct Answer: ACD
Question 2:
How are look-alike models produced?
A. They are built by identifying targets with the highest action rate on the Funnel Analysis report.
B. They are built by data partners using complex algorithms of multiple data attributes.
C. They are built within the platform using logic to connect audiences.
D. They are built by ingesting online data from partner sites.
E. They are built by creating audiences from categories with high index values.
Correct Answer: E
Reference: https://docs.oracle.com/en/cloud/saas/data-cloud/data-cloud-help-center/Help/Platform/ManagingTaxonomy/create_look-alike_models.html
Question 3:
Your client wants their first initiative to be a re-targeting campaign. What do you need to ensure is configured/initiated before the execution of this type of campaign?
A. That vendors and share partners have been configured and that Data Usage Agreement has been signed
B. That access to 3rd party data has been granted and that 1st party converters have been suppressed
C. That the BlueKai coretag is placed on the company site and that the channel partner\’s app has been installed
D. That a Java Script BlueKai tag is placed in the header of each page and that your client submits reporting for use of third-party data
E. That a custom audience pixel has been generated and that a look-alike model has been created
Correct Answer: A
Question 4:
Your client wants the ability to onboard data into categories in their taxonomy. Which API will support their efforts?
A. Ping API
B. Pixel URL API
C. Audiences API
D. User Data API
E. Taxonomy API
Correct Answer: C
Question 5:
Your client is considering offsetting some seat governance control over to your agency. You determine that your client would like to create briefs but would prefer your agency to create campaigns and run execution platforms.
Based on this, what level of seat governance control must you recommend?
A. Client ownership of the DMP
B. Agency ownership of the DMP
C. Full agency control
D. Full client control
Correct Answer: B
Question 6:
Your customer wants to deploy the DMP CoreTag an all site pages and collect data in the DMP data taxonomy based on the URL of each page visited by the end user. Identify the correct tag configuration along with the exact phint that must be used to accomplish this.
A. Under Manage > Containers > Generate Code > Advanced Configuration, uncheck the “Extract named meta elements” checkbox for the CoreTag. Then ensure that data is being collected from phint “__bk_t” when the tag fires from various pages.
B. Under Manage > Containers > Generate Code > Advanced Configuration, uncheck the “Disable Metadata” checkbox for the CoreTag. Then ensure that that data is being collected from phint “__bk_l” when the tag fires from various pages.
C. Under Manage > Containers > Generate Code > Advanced Configuration, check the “Extract named global variables” checkbox for the CoreTag. Then ensure that that data is being collected from phint “__bk_k” when the tag fires from various pages.
D. Under Manage > Containers > Generate Code > Advanced Configuration, uncheck the “Disable Metadata” checkbox for the CoreTag. Then ensure that that data is being collected from phint “__bk_k” when the tag fires from various pages.
E. Under Manage > Containers > Generate Code > Advanced Configuration, check the “Extract named meta elements” checkbox for the CoreTag. Then ensure that that data is being collected from phint “__bk_ l” when the tag fires from various pages.
F. Under Manage > Containers > Generate Code > Advanced Configuration, check the “Extract named meta elements” checkbox for the CoreTag. Then ensure that that data is being collected from phint “__bk_t” when the tag fires from various pages.
Correct Answer: F
Question 7:
Your client wants to run a campaign with a media execution partner that currently does not have an app in the Oracle BlueKai app catalog. What should they do?
A. Manually enter the pixel required for sending campaign data to the partner.
B. It is not possible to run campaigns with partners that do not currently have apps in the Oracle BlueKai app catalog.
C. Configure custom parameters to deliver data to the media execution partner
D. Configure the campaign to deliver audience data directly to the partner\’s web page via JS container tag.
E. Create a Dynamic Synchronous container to support the transfer of data.
Correct Answer: A
Reference: https://docs.oracle.com/en/cloud/saas/data-cloud/data-cloud-help-center/Help/Platform/ManagingDataCampaigns/CreateCampaign/px_campaign.html
Question 8:
Your client wants to be able to identify raw data based on the items clients are interested in. What advice should you give them to assist in defining their taxonomy structure?
A. Classify user actions based on broad categories.
B. Classify user actions based on the customer lifecycle.
C. Classify user actions based on popularity of products.
D. Classify user actions based on products and offerings.
Correct Answer: D
Question 9:
Which two data storage locations can be used when implementing Server Data Transfer Batch? (Choose two.)
A. Client owned and managed SFTP location
B. Client owned Google Cloud Storage
C. Client owned and managed Amazon S3 Bucket
D. Oracle owned and managed SFTP location
E. Oracle owned and managed Amazon S3 Bucket
Correct Answer: AC
Reference: https://docs.oracle.com/en/cloud/saas/data-cloud/data-cloud-help-center/IntegratingBlueKaiPlatform/DataDelivery/intro_to_sdt.html#link3
Question 10:
You want to generate a container to deploy on your mobile website. Identify the two correct ways of configuring the tag from the “Generate Code” dialogue box. (Choose two.)
A. Select “Suppress multiple tagging” advanced configuration option.
B. Click the “Mobile” configuration template.
C. Select “Allow multiple tagging” and “Use multiple IFrames” advanced configuration options.
D. Select “Suppress cache busting” advanced configuration option.
E. Select the “Disable mobile support” advanced configuration option.
Correct Answer: AC
Question 11:
Your client is facing issues implementing the JSON return tag for data delivery. What requirement should you check while troubleshooting?
A. That the image pixel is placed as the delivery method in the Create Campaign dialog box.
B. That the appropriate macros were added to the pixel URL.
C. That the iFrame tag type was selected in the container tool.
D. That the production side web server is capable of retrieving HTTP requests.
Correct Answer: D
Reference: https://docs.oracle.com/en/cloud/saas/data-cloud/data-cloud-help-center/IntegratingBlueKaiPlatform/DataDelivery/json_return_tag.html
Question 12:
On an average, at what rate does data decay?
A. 20% per week
B. 2% per year
C. 12% per month
D. 2% per month
Correct Answer: D
Reference: https://www.oracle.com/webfolder/mediaeloqua/documents/Narrative-Data-World.pdf
Question 13:
Which two are attributes of third-party data? (Choose two.)
A. Can be confirmed from multiple outside sources
B. Often billed directly by the media partner
C. Offered on a private marketplace, via direct sales to marketers
D. Free to use for activation, targeting, and analytics
Correct Answer: CD
Question 14:
Your client created a campaign but it is not listed as Active. What are two problems? (Choose two.)
A. The campaign did not have a set end date.
B. The campaign priority was not set.
C. The IDs Delivered section was not configured.
D. The campaign status was set to Idle.
E. The campaign did not have labels associated with it.
Correct Answer: BD
Reference: https://docs.oracle.com/en/cloud/saas/data-cloud/data-cloud-help-center/Help/Platform/ManagingDataCampaigns/CreateCampaign/px_campaign.html
Question 15:
Your client has an account with Oracle – Maxymiser and they want to configure the app for this platform within the Oracle DMP and ensure that their pricing model allows them to purchase data on a cost per impression basis. What campaign solution and pricing model must you select?
A. Dynamic creative optimization | flat fee
B. Email | auction
C. Social | real-time bidding
D. Search | % of spend
E. Site optimization | flat fee
F. Media targeting | cost-per-stamp
Correct Answer: D