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Question 1:
When meeting with a CIO of a B2B manufacturer, which IBM Commerce Software prospecting questions is the MOST appropriate?
A. Where do you feel you have the least visibility into customer/brand interaction?
B. How responsive is your website across different browsers and smart devices?
C. How are you managing your eCommerce environments today and what type of deployment model are you looking for going forward?
D. What is your strategy for improving customer satisfaction and loyalty?
Correct Answer: C
Question 2:
Using Omni-Channel Commerce solutions, what is an expected result from an approach that uses intelligent pricing and promotion planning to maximize sales, profit and customer loyalty?
A. Respond in real-time to changes in competitor pricing, product demand and market conditions, with pricing intelligence to recommend the most appropriate pricing action
B. Know what your customers want before they do and give them the personalized experiences they expect
C. Create a faster and easier buying experience, reduce deal cycle time, and reduce administration costs
D. Deliver a more consistent customer experience across all channels by having a single source for updating digital content
Correct Answer: A
Question 3:
Which Omni-Channel Commerce offering includes anomaly detection to help companies identify hidden situations that may be impacting their business?
A. Digital Commerce
B. Digital Analytics
C. Customer Insights
D. Commerce Insights
Correct Answer: D
Question 4:
Which is the replacement to IBM Commerce on Cloud – Commerce Service?
A. IBM WebSphere Commerce On Premise
B. IBM Commerce Insights
C. IBM WebSphere Commerce Managed Hosted
D. IBM Order Management
Correct Answer: C
Question 5:
A client in the B2B space is highly focused on maintaining control of their IT environments and has extensive customizations. Which IBM Commerce Software offering package is MOST appropriate to position to this client?
A. WebSphere Commerce On-Premise Professional Edition
B. WebSphere Commerce On-Premise Enterprise Edition
C. WebSphere Commerce Managed Hosted – Essentials Edition
D. WebSphere Commerce Managed Hosted – Standard Edition
Correct Answer: B
Question 6:
What is the primary target persona for IBM Commerce Software?
A. Sales managers for small- to medium-sized businesses, especially when they are lacking in IT tools and support, and are looking for efficient and cost-effective solutions.
B. LOB leaders of medium-sized businesses to large enterprises, especially from marketing, merchandising, sales and customer service.
C. LOB leaders of any-sized businesses, especially from marketing, eCommerce, transportation and logistics and IT.
D. LOB leaders of any-sized businesses, especially when they already use IBM\’s Watson Supply Chain solutions.
Correct Answer: B
Question 7:
What is a typical large size deal for IBM WebSphere Commerce Managed Hosted?
A. S30-50K per month
B. S25-30K per month
C. S15-S25K per month
D. $50K per month
Correct Answer: B
Question 8:
What feature is only available with IBM Watson Commerce Insights Standard Edition?
A. Commerce Insights Explorer
B. Commerce Insights Analyzer
C. Commerce Insights Assistant
D. Commerce Insights Navigator
Correct Answer: C
Question 9:
Which business value statement regarding IBM Watson Commerce Insights capabilities is correct?
A. Delivers a personalized view of data and insights in context of the customer experience, finds hidden opportunities, and takes direct merchandising action based on insights gleaned without switching context or tools.
B. Delivers quick integration with all other Watson Customer Engagements applications, such as Dynamic Pricing and Watson Campaign Automation, under a fully customizable Commerce experience.
C. Integrates all of the available product data and product images into one database that is then easily searchable using Watson Content Hub.
D. Provides a single, personalized view of data and insights, gleamed from automated reporting of internal POS data, performs cognitive pricing actions, and optimizes promotions based on customizable revenue targets.
Correct Answer: A
Question 10:
Which target Buyer wants to create personalized and seamless digital customer experiences, while being able to respond to market changes based on insight, thereby improving customer engagement, loyalty and conversion rates?
A. VP of Store Operations
B. VP of Supply Chain
C. Director of Information Technology
D. VP of eCommerce
Correct Answer: D
Question 11:
Which of the following BEST describes the IBM Watson Commerce Insights\’ Assistant feature?
A. Alerts the merchandiser when the inventory is running low on preselected items in the assortment
B. Detects abnormal business conditions, such as revenue impact, along with supporting evidence and recommended actions
C. Compiles all of the frequently used users reports into one dashboard view for easy access
D. Identifies abandoned shopping carts, and can be configured to send a report to the marketer or automatically send a reminder email to the customer
Correct Answer: B
Question 12:
Which IBM Commerce Software capability would a company need most if they were struggling to make sense of all of their customer business and market data, and needed to be more agile in responding to market changes?
A. In-context view of data to take action based on insights gleaned
B. Automatic product re-sequencing
C. Manage multiple storefronts on a single platform
D. Mobile optimized experiences to engage customers when and how they want to shop
Correct Answer: C
Question 13:
Which Omni-Channel Commerce offering gives brands the ability to optimally adjust prices, potentially multiple times a day, based on internal and external factors?
A. IBM Store Engagement
B. IBM Marketing Personalization
C. IBM Dynamic Pricing
D. IBM Configure, Price, Quote
Correct Answer: C
Question 14:
What are the core focus industries for IBM Commerce Software?
A. Telecommunications, Electronics, Government and Health
B. Retail, Telecommunications, Electronics, Industrial and Manufacturing
C. Retail, Manufacturing. Energy and Banking
D. Banking, Transportation and Logistics, Industrial and Manufacturing
Correct Answer: B
Question 15:
What are the core and target industries for Omni-Channel Commerce solutions?
A. Banking, Financial Services, Insurance. Travel and Transportation
B. Chemical, Government, Life Sciences
C. Aerospace. Defense, Energy, Mining, Utilities
D. Retail, Telecommunications, Electronics, Industrial and Manufacturing
Correct Answer: D