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Question 1:
When working with a customer on their data scoping project, which three are high-impact topics to discuss? (Choose three.)
A. Granularity of taxonomy categories
B. Offline file structure and content
C. Exact number of users that will be classified into each category
D. Total volume of categories that they anticipate in their taxonomy
Correct Answer: ACD
Question 2:
How are look-alike models produced?
A. They are built by identifying targets with the highest action rate on the Funnel Analysis report.
B. They are built by data partners using complex algorithms of multiple data attributes.
C. They are built within the platform using logic to connect audiences.
D. They are built by ingesting online data from partner sites.
E. They are built by creating audiences from categories with high index values.
Correct Answer: E
Reference: https://docs.oracle.com/en/cloud/saas/data-cloud/data-cloud-help-center/Help/Platform/ManagingTaxonomy/create_look-alike_models.html
Question 3:
How do you validate that you can use your developer keys to send authenticated message requests to the web services?
A. Use the Audience Grant API
B. Use the Ping API
C. Use the ID Types REST API
D. Use the ID Segment API
Correct Answer: B
Reference: https://learn.oracle.com/ords/launchpad/learn?page=get-your-bluekai-developer-keyandcontext=0:41809:41813#h2_001
Question 4:
Your client wants their first initiative to be a re-targeting campaign. What do you need to ensure is configured/initiated before the execution of this type of campaign?
A. That vendors and share partners have been configured and that Data Usage Agreement has been signed
B. That access to 3rd party data has been granted and that 1st party converters have been suppressed
C. That the BlueKai coretag is placed on the company site and that the channel partner\’s app has been installed
D. That a Java Script BlueKai tag is placed in the header of each page and that your client submits reporting for use of third-party data
E. That a custom audience pixel has been generated and that a look-alike model has been created
Correct Answer: A
Question 5:
Your client wants to create a single campaign to deliver an audience to multiple app partners but they are running into issues. Identify the problem.
A. The apps receive data via different win frequencies.
B. The apps use different delivery methods.
C. The apps support different IDs.
D. You cannot create a single campaign to deliver to multiple app partners.
E. The apps are ranked different priorities.
Correct Answer: B
Question 6:
Your customer wants to deploy the DMP CoreTag an all site pages and collect data in the DMP data taxonomy based on the URL of each page visited by the end user. Identify the correct tag configuration along with the exact phint that must be used to accomplish this.
A. Under Manage > Containers > Generate Code > Advanced Configuration, uncheck the “Extract named meta elements” checkbox for the CoreTag. Then ensure that data is being collected from phint “__bk_t” when the tag fires from various pages.
B. Under Manage > Containers > Generate Code > Advanced Configuration, uncheck the “Disable Metadata” checkbox for the CoreTag. Then ensure that that data is being collected from phint “__bk_l” when the tag fires from various pages.
C. Under Manage > Containers > Generate Code > Advanced Configuration, check the “Extract named global variables” checkbox for the CoreTag. Then ensure that that data is being collected from phint “__bk_k” when the tag fires from various pages.
D. Under Manage > Containers > Generate Code > Advanced Configuration, uncheck the “Disable Metadata” checkbox for the CoreTag. Then ensure that that data is being collected from phint “__bk_k” when the tag fires from various pages.
E. Under Manage > Containers > Generate Code > Advanced Configuration, check the “Extract named meta elements” checkbox for the CoreTag. Then ensure that that data is being collected from phint “__bk_ l” when the tag fires from various pages.
F. Under Manage > Containers > Generate Code > Advanced Configuration, check the “Extract named meta elements” checkbox for the CoreTag. Then ensure that that data is being collected from phint “__bk_t” when the tag fires from various pages.
Correct Answer: F
Question 7:
Your client wants to be able to identify raw data based on the items clients are interested in. What advice should you give them to assist in defining their taxonomy structure?
A. Classify user actions based on broad categories.
B. Classify user actions based on the customer lifecycle.
C. Classify user actions based on popularity of products.
D. Classify user actions based on products and offerings.
Correct Answer: D
Question 8:
Your customer, Alpha Corp, wants to collect data from their global brand website (alpha-corp.com, m.alpha-corp.com), their marketing subdomains (go.alpha-corp.com, products.alpha-corp.com), and their mobile app (available on Android and iOS).
How many domains do they have?
A. 6
B. 3
C. 4
D. 8
Correct Answer: A
Question 9:
Which three primary pricing models are available when configuring app partners? (Choose three.)
A. Clients can purchase data according to the specific terms in their contract.
B. Clients can purchase data on a cost per 1,000 impression basis.
C. Clients can purchase data on a cost per stamp basis.
D. Clients can purchase data on impressions set in the central rate card.
E. Clients can purchase data on a percentage of spend.
Correct Answer: BDE
Question 10:
You want to generate a container to deploy on your mobile website. Identify the two correct ways of configuring the tag from the “Generate Code” dialogue box. (Choose two.)
A. Select “Suppress multiple tagging” advanced configuration option.
B. Click the “Mobile” configuration template.
C. Select “Allow multiple tagging” and “Use multiple IFrames” advanced configuration options.
D. Select “Suppress cache busting” advanced configuration option.
E. Select the “Disable mobile support” advanced configuration option.
Correct Answer: AC
Question 11:
Which two configurations are necessary to implement a JSON Return Tag? (Choose two.)
A. Add phint ret=js to the CoreTag.
B. Select JSON Return Tag in the Campaign Settings.
C. Select JSON Result in the Container Settings.
D. Deploy the JSON Return Tag.
Correct Answer: BD
Question 12:
Your client is facing issues implementing the JSON return tag for data delivery. What requirement should you check while troubleshooting?
A. That the image pixel is placed as the delivery method in the Create Campaign dialog box.
B. That the appropriate macros were added to the pixel URL.
C. That the iFrame tag type was selected in the container tool.
D. That the production side web server is capable of retrieving HTTP requests.
Correct Answer: D
Reference: https://docs.oracle.com/en/cloud/saas/data-cloud/data-cloud-help-center/IntegratingBlueKaiPlatform/DataDelivery/json_return_tag.html
Question 13:
Which two are attributes of third-party data? (Choose two.)
A. Can be confirmed from multiple outside sources
B. Often billed directly by the media partner
C. Offered on a private marketplace, via direct sales to marketers
D. Free to use for activation, targeting, and analytics
Correct Answer: CD
Question 14:
You have just deployed the BlueKai data collection tag on your site and you are interested in understanding the category level inventory trend. Which statement is true?
A. The data from the tag will be available after 24 hours in the Provider Inventory Report.
B. It can take up to a week for the Provider Inventory Report to reflect this newly onboarded data via the tag.
C. The data from the tag will be available immediately in the Provider Inventory Report.
D. It can take up to 36 hours for the Provider Inventory Report to reflect this newly onboarded data via the tag.
E. The data from the tag will be available after 48 hours in the Provider Inventory Report.
Correct Answer: A
Question 15:
Your client, Alpha Corp, is performing a one-time import of CRM data. They need the data for a single campaign, and due to the nature of the data, it will be obsolete in 14 days. What is the best method for your client to ensure the creation of proper categories and rules?
A. Corporate classification
B. Self-service OnRamp
C. Self-classification
D. Managed classification
Correct Answer: B